Successful and eye-catching communication starts with a carefully crafted strategy. To create it, we first determine the client’s rhythm by: researching target audiences, performing competitor analysis, evaluating existing communication general trends, setting KPIs (key performance indicators).
Using gathered data, we develop the parts of the strategy: creative concept – the common denominator of communication; design guidelines and templates for each social media channel; the tone of speech and topics that should be communicated. We determine the frequency of communication and prepare a timely advertising strategy and tactics based on carefully described target audiences. Advertising strategy consists of budgeting, selection of channels, selection of advertising tools and prediction of preliminary results with common KPIs. After preparing this metronome (communication strategy), all that remains is to coordinate the course of the work process together, refine the infrastructure, and begin!
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