This is professional photo enhancement: color retouching, removal of unwanted elements, background replacement, light balance adjustment, and optimization of other quality aspects to help you achieve flawless visuals for your campaigns.

What is retouching?

Retouching is a professional photo editing process that aims to improve the quality of photos by removing imperfections and creating clean, aesthetically pleasing images. This process includes both cosmetic enhancements and more serious photo processing to meet the highest visual standards.

Why is retouching necessary?

Retouching is used to give photos a polished look, remove unwanted elements (such as blemishes or wrinkles), adjust color balance, and improve overall image quality. This can be particularly important for advertising, fashion, product, and portrait photography, where every detail must be perfect. Retouching also helps to highlight the true beauty of images and create the desired atmosphere.

What does retouching include?

Retouching involves various editing stages, such as:

• Color correction: Enhancing and adjusting the colors in photos to achieve a natural yet expressive look.
• Light and contrast adjustment: optimization of light intensity, contrast, and shadows to achieve a balanced image.
• Object removal: unwanted details such as spots, dirt, and background elements that interfere with the smoothness of the image are removed.
• Retouching portraits: smoothing skin, removing wrinkles, blemishes, and other minor imperfections while maintaining a natural and professional look.
• Detailing: important elements such as eye color or product packaging are emphasized to make them appear even more expressive.

What is included in the retouching service package?

When you order retouching services, you will receive:

• Professional and high-quality results: each photo will be processed with the utmost care to ensure the highest quality.
• Polished and stylish images: we will create photos that are suitable for both advertising and personal projects.
• Fast and efficient work: we will adhere to the agreed deadlines so that you can receive the completed work quickly.
• Added value to your project: retouching will not only improve the photo, but also breathe new life into your creative projects, increasing their visual impact and persuasiveness.

Who is this service particularly relevant for?

This service is particularly relevant for the following sectors:

• Advertising and marketing campaigns: photos promoting goods or services must be flawless and professional.
• E-commerce and product photography: product photos that highlight details, ensuring that the product looks attractive and professional.
• Fashion and beauty industry: personal photos, product images, fashion collection photos – here, retouching helps to create the perfect image.
• Portrait photography: professional portraits that emphasize a person’s beauty and characteristics.

Illustration covers a wide creative spectrum: from illustrations for social networks, advertisements, and editorial materials to customized visuals for buildings and campaigns. We also offer HTML animated banner creation, website graphic content design, Reels video editing, 3D modeling services, and presentation, logo, and style book creation and illustration. We are open to innovation, so we can also offer visual generation using artificial intelligence.

What are illustrations?

Illustration is a visual art form that encompasses a wide range of creative solutions used for both advertising and informational purposes. Illustration includes static images that contribute to effective communication and bring visual projects to life.

Who needs illustrations?

Illustration is essential for visually expressing ideas, stories, and emotions. For example, it is essential in creative advertising because it creates a visual connection with viewers and helps to maintain their attention. It is also important in social media content creation, where illustrations can be used as a primary tool to attract followers and reinforce a brand.

What do the illustrations include?

Our illustration services cover a wide range of creative services:

• Illustrations for social media: digital drawings, infographics, advertising visuals, and other images that you use on social media.
• Advertising illustrations: creative solutions for advertising campaigns, including digital and print illustrations that reflect the brand and attract attention.
• Customized visuals for buildings and campaigns: illustrations tailored to specific projects, such as exhibition stands or interactive advertising campaigns.
• HTML animated banner creation: we create dynamic and attractive HTML banners that are perfect for online advertising.
• Graphic content design for websites: website illustrations that complement visual content and enhance the user experience.
• Reel editing: creative work that combines illustrations with moving images or video footage to create a dynamic and engaging form of content.
• 3D modeling services: illustrations that involve the creation of three-dimensional images that can be used for product visualizations or other projects.
• Presentation, logo, and style book creation and illustration: we create visual content that reflects your company’s uniqueness, helps you stand out, and ensures a clear visual identity.

What is included in the illustration service package?

When you order illustration services, you will receive:

• Unique, professional design: our team will create illustrations that not only meet your expectations but also engage your audience.
• Various creative ideas: whether you need a simple illustration or a complex 3D model, we can create something that best reflects your ideas and values.
• Fast and high-quality work: we ensure that all work is completed on time and that the results are of the highest quality.
• The highest level of creativity: our team constantly monitors the latest trends and technologies so that we can offer you the most up-to-date illustration solutions.

Who is this service particularly relevant for?

Illustration services are particularly relevant for the following sectors:

• Advertising and marketing: if you want your advertising to be memorable and stand out from the crowd, illustrations created by the SocialDrum graphic design team are an excellent choice.
• Fashion and beauty industry: illustrations that reflect your products or services help create a unique image and attract consumers.
• E-commerce: product illustrations that help to clearly and visually communicate the features and benefits of products.
• Education and learning: illustrations for educational content make it easier to engage and convey information.

We provide animation for both static and pre-built illustrations, logos or video content. Animation is a dynamic way to bring your visuals to life and effectively convey your message on social media, digital advertising or presentations.

What is animation?

Animation is the process of bringing static images to life using movement, sound and other dynamic elements. It is a way of taking illustrations and images to the next level by giving them movement and energy. Animation ranges from moving simple logos to creating more complex videos that capture users’ attention and convey a message more effectively.

Why animate?

Animation is essential to achieve effective and engaging content. It not only creates dynamism and emotion, but also helps to convey complex ideas in a simple and easy to understand way. Advertising, social media, education, e-commerce – in these areas, animation allows you to create visual content that sticks in the minds of your audience.

What does animation involve?

Our animation services cover a wide range:

• Logo animation: creating moving logos that add dynamism to your brand and help you stand out in advertising campaigns.
• Illustration animation: animating 2D illustrations to bring images to life and engage the audience.
• Creating promotional videos: short animated videos that are perfect for social networks, online ads and other campaigns.
• Social media video animation: creating videos or stories for Reels, providing movement and interesting visual elements that help get your message across quickly.
• Presentation animation: dynamic and engaging videos that help you present your ideas or products in an interesting and clear way.
• 3D animation: animation of three-dimensional images used for product demonstrations, visualizations, and advertising campaigns.
• Animating infographics: animated infographics that help convey complex information in an easy and interesting way.

What is included in the animation package?

When you book animation services, you get:

• Dynamic and professional content: our team ensures that every animated element is not only aesthetically pleasing, but also compelling and effective.
• An engaging message: animation not only attracts attention, but also keeps it throughout the video.
• Fast turnaround: we make sure your animation is created quickly and to your specifications.
• Creativity and innovation: we draw on the latest animation techniques and creative solutions to deliver outstanding results.

Who is particularly interested in this service?

Animation services are crucial for these sectors:

• Advertising and marketing: animated promotional images are ideal for digital advertising as they attract attention and help get the message out quickly.
• E-commerce: product animations that help demonstrate the features or benefits of products.
• Education and learning: animated illustrations or infographics that simplify the presentation of complex topics and make learning interactive.
• Social networks: in the fast-moving world of social networks, animation is essential to make your content stand out and be memorable.
• Presentations and conferences: dynamic animated presentations help create memorable and engaging conferences and events.

A visual identity is a set of graphic elements that define how your brand looks visually. It’s not just the logo – it’s the colours, the fonts, the graphic style, the nature of the photos, the consistency of the design across different channels. All of these make up a recognisable, unified and memorable part of your communication.

What goes into creating a visual identity?

• Brand analysis – understanding your goals, audience, competitive environment and values.
• Logo creation/updating. A logo is the main mark that represents your name.
• Choosing a colour palette – Colours convey emotion and recognisability.
• Font (typography) system – The selection of main and additional fonts used throughout the communication.
• Icon, graphic element, shape styles – Additional elements that help the visual language to be consistent across formats.
• Image and photo style – Sets the visual tone.
• Style guide. A document that brings all the elements together and defines how to use them.

What is the difference between “brand image” and “visual identity”?

• Brand image is how people perceive your business: emotions, associations, values.
• Visual identity is the visual form through which you communicate that image.

In short, image is a feeling, and visual identity is its tool.

Why is it important for a client to have a strong visual identity?

• Recognisability – People remember colours, shapes and styles faster than a name.
• Confidence – A consistent, professional visual image inspires confidence – you look like you know what you are doing.
• Distinctiveness – A strong identity helps you stand out from your competitors visually and communicatively.
• More effective communication – When there are clear visual standards, content creation is faster and the result is unified.
• Growing your business – Visual professionalism often determines whether a customer clicks on your ad, remembers, trusts or recommends you.

For whom is visual identity creation particularly relevant?

• For startups – start with a clear identity from day one.
• For growing businesses – update outdated or ineffective visuals.
• For brands undergoing image changes – image renewal following changes in direction or audience.
• For public institutions, NGOs, events – to be professional and reliable.

What is included in the visual identity package?

• Strategic advice – positioning, differentiation.
• A visual identity concept – from colours to logos.
• Ready-made files for all use cases.
• A style book/guidance document – PDF or other preferred format.
• Additional adaptations for posters, social media, presentations if needed.

A newsletter template is a pre-designed, stylistically unified email design that a company uses to send its news, offers or content on a regular basis. It is a visual frame that allows you to communicate quickly and professionally with your subscribers.

Unlike a one-off letter, a template is a design system that remains consistent over time, is easy to fill in, and can be adapted to different communication purposes.

Who needs a professional newsletter template?

• Recognizability – consistent design shapes visual impressions and strengthens brand image.
• Efficiency – no need to create a design from scratch for every email.
• Greater engagement – a well-structured template encourages reading, clicking, and action.
• Clarity – making it easier for the reader to understand the information and find the right action.
• Device adaptability – a modern template needs to be adaptable to different devices in order to properly display content on both your computer and your phone.

What does newsletter template design involve?

• Analysis of objectives and audience. We find out who the newsletter is being sent to, what we want to achieve, what the client’s goals are (inform, sell, educate, etc.).
• Choosing a visual direction. We match the design style with your brand’s visual identity (colours, logo, fonts).
• Structural design plan. When designing a template, we take into account the layout of the content.
• Responsive coding (if desired). We provide HTML versions or designs for platforms such as Mailchimp and similar.
• Instructions and template presentation. The client receives the design file (.psd, .figma, HTML, or other format) and instructions on how to use it.

Why is it beneficial to have a template?

• Saves time and costs.
• Allows you to quickly prepare a letter even without the help of a designer.
• Ensures a consistent image.
• Increases professionalism and consumer trust.
• Improves conversion rates.

What is included in the newsletter template design package?

• One or several newsletter design options.
• A design that matches your brand.
• A visual content layout guide.
• Additional versions for campaigns or holidays (if necessary).
• Upon request – HTML code or adaptation for a specific email system.

Who is this service particularly relevant for?

• for commercial purposes (for online stores that send out promotions and reminders).
• For news portals, educational projects, event organizers.
• For brands that communicate regularly.
• For organisations that want to look professional at every step.

Layout design is the design process during which graphic solutions are created for physical promotional tools, such as posters, flyers, brochures, business cards, and other tools. Layout design involves not only aesthetics, but also practical and functional decisions to ensure that the advertisement or information is clearly presented, easily readable, and attractive to the audience.

Why layout is needed?

Layout is important for any business or organisation that wants to convey a message effectively in both internal and external communications. It is essential to ensure that advertising solutions are not only aesthetically appealing, but also clear, functional and easy to understand. Layout helps you reach your target audience and stand out from your competitors, ensuring that your content is noticed and remembered.

What is involved in layout?

Layout services cover a wide range of solutions that include:

• Large-format outdoor poster and trade fair stand design: we offer impressive and visible poster designs that effectively convey your message and attract attention at events, exhibitions and other high-profile venues.
• Infographic layout: creating detailed and clear infographics that help convey complex information in a simple and visually appealing way.
• Flyer, brochure, business card and leaflet design: these design solutions help you effectively showcase your business, products or services in both small and large advertising campaigns.
• Packaging and label design: we create functional and aesthetic packaging and labels that help your products stand out and ensure a good user experience at first sight. Packaging and labels are not only about protecting the product, but also about the first impression the consumer gets.

What is included in the layout package?

When you order layout services, you will get:

• High-quality and professional design: our team ensures that every layout is not only visually appealing, but also clear, functional and efficient.
• Flexibility and individuality: we create solutions that meet your specific needs and business objectives. Each project is tailored to your unique image and communication purposes.
• Design of various types of materials and formats: we can create layouts for both digital and print projects, ensuring the highest quality and suitability for your chosen format.
• Fast performance of the service: we guarantee that your order will be delivered on time, without sacrificing quality.

Who is this service particularly relevant for?

Layout services are particularly relevant for the following sectors:

• Advertising and marketing: effective layout is essential for ensuring that advertising materials are noticed and remembered. This is essential in both online and physical campaigns.
• Trade and e-commerce: packaging, labels and business cards must not only represent the product, but also capture the attention of potential customers.
• Event management: layout helps to create visual elements for events, such as posters, stands, brochures and other promotional solutions to make events successful and memorable.

We are ready to provide you with the highest quality graphic design services: we start each project with an individual approach – listening to your expectations, understanding the specifics of your business and creating a design that is not only visually appealing, but also fulfils its function. We emphasise that we value each client’s time and ensure that all work is completed on time and to your expectations.

If you have any questions, wish to consult or discuss your current or future projects – contact us! We will be happy to discuss your vision, provide insights and help you plan the next steps to make your idea a reality – bright, high-quality and professional.