Facebook ads are a form of advertising that allows you to reach your target audience through the Facebook platform. Using various advertising options, such as ads, videos, carousels, and photos, companies can effectively present their services, products, or messages both directly and through various social campaigns.

Facebook advertising today is one of the most effective marketing tools, allowing businesses to reach a wide and diverse audience. Due to the large number of users and sophisticated data analysis systems, Facebook allows you to precisely determine which audience you want to reach and to target content by age, location, interests, behaviour and other parameters. This provides an opportunity to optimise advertising and achieve the desired results at a lower cost than traditional advertising methods.

Due to the popularity of this large social platform and user activity, Facebook advertising allows you to reach both local and international customers. Also, on this platform, we can easily monitor, analyze data, and improve campaigns in real time to achieve the best results.

• Visual ads. A simple and effective format – a static image with short text and a call to action. Perfect for quickly conveying a message or visually presenting a product.
• Video ads. Videos are one of the most engaging formats. They are used both for product demonstrations and emotional storytelling. They can be displayed in news feeds, stories, and similar formats..
• Carousels. Ads with multiple sliding images or videos. Ideal for presenting multiple products, services, or steps.
• Collections. This form allows you to quickly and visually appealingly display a product catalog or collection in a mobile environment. Users can browse products without leaving the Facebook app.
• Story ads. Full-screen vertical ads displayed between users’ stories. A dynamic, fast-paced format that is particularly effective for younger audiences.
• Messenger ads. Ads are displayed in the Messenger chat application. Useful when seeking direct contact or conversation with a potential customer.
• Lead generation ads. Designed to allow people to quickly fill out a form without leaving Facebook. Ideal for newsletter subscriptions, offers, and consultations.
• Dynamic ads. Automatically show products to users based on their browsing behavior or previous actions.
• Promoted posts. An organic post that is additionally promoted to reach a larger audience. Suitable for quickly increasing visibility or spreading news.

The “SocialDrum” Facebook advertising package includes everything you need for a successful advertising campaign from A to Z:

• We will develop a strategy for entering local and/or foreign markets: We will help you create a strategy for reaching both local and international consumers via the Facebook platform. We will determine the most appropriate goals and choices for your audience.
• We will advise you on product positioning and target audience issues: With our help, you will formulate a precise product positioning strategy and select the optimal audiences to achieve maximum interest and engagement.
• We will advise and implement social media and digital campaigns: Using the Facebook advertising platform, our team will help you create effective performance campaigns using ads and announcements to achieve rapid engagement and return on investment.
• We will help you connect all your customer touchpoints: We will ensure seamless communication between Facebook ads and other digital communication channels—emails, search engines, and reviews—so you can achieve your goals more effectively.

Instagram advertising is one of the most popular forms of digital marketing, allowing businesses to reach a large and engaged audience through visual content. Instagram allows you to create and display ads directly to users, both on the social platform and on its owned services such as Facebook and Instagram Stories. It is a form of advertising that uses photos, videos, carousels and other interactive ads to allow businesses to reach their target audience and create a long-lasting connection with consumers.

Instagram is one of the fastest growing social platforms today, with millions of active users browsing and sharing content every day. This platform not only allows you to reach a wide audience, but also helps you build an emotional connection with your brand. Instagram advertising is particularly effective because::

• Instagram is a visually oriented platform, so ads that use images and videos help to easily attract users’ attention.
• Instagram allows you to precisely define who you want to show your ads to, based on age, location, interests, and behavioral data.
• Instagram allows you to create interactive campaigns where users can react to your content, share it, comment on it, or use the Swipe Up feature to reach your website or shopping platform.

• Visual ads. A simple and effective format – a static image with short text and a call to action. Perfect for quickly conveying a message or visually presenting a product.
• Video ads. Videos are one of the most engaging formats. They can be used both to showcase a product and to tell an emotional story. They can be displayed in news feeds, stories, and similar formats.
• Carousels. Ads with multiple sliding images or videos. Ideal for presenting multiple products, services, or steps.
• Collections. This format allows you to quickly and visually appealingly display your product catalog or collection in a mobile environment. Users can browse products without leaving the Instagram app.
• Story ads. Full-screen vertical ads displayed between users’ stories. A dynamic, fast-paced format that is particularly effective for younger audiences.
• Reels ads. Ads displayed between user-created Reels videos. Suitable for creative, dynamic and current content — particularly effective for younger audiences.
• Shopping ads. Allows you to tag products directly in posts or stories. Users can learn more or purchase the product with a single click.
• Advertisements in the browsing section. These advertisements are displayed when the user browses content on the explore page. Perfect for reaching new audiences.

SocialDrum Instagram advertising package includes everything you need for a successful advertising campaign from A to Z:

• We will develop a strategy for entering local and/or foreign markets: With the help of Instagram, we will formulate a strategy for reaching both local and foreign consumers, taking into account the visual strength of this platform and its young audience.
• We will advise you on product positioning and target audience issues: We will ensure that your product is positioned appropriately in line with Instagram users’ expectations and tailored specifically to your audience.
• We will advise and implement social media and digital campaigns: We will help you create and implement performance campaigns that will reach your target audience, increase engagement, and deliver the best sales results.
• We will help connect all user communication touchpoints: We will integrate Instagram advertising with other channels and tools, such as email newsletters and search engines, so that you can optimise communication and achieve better results.

It is an advertising system that allows you to reach users at the exact moment when they are actively searching for the goods or services you offer. Ads are displayed in search results, on other Google platforms, or on partner networks. Due to its wide reach and targeted approach, Google advertising is suitable for both local businesses and large international campaigns.

Google advertising allows you to reach people who are already showing interest in your service or product, which means that the advertising is targeted at a real need.

• Targeted reach. By using keywords, audience segmentation, location, and devices, you can reach exactly those people who are currently looking for the solution you offer.
• Rapid results. Unlike organic content or SEO, Google advertising allows you to start generating traffic immediately after launching your campaign.
• Measurement and optimisation. The platform allows you to measure clicks, impressions, conversions, and other actions in real time, making it easy to adjust your campaigns.
• Versatility. Whether you want to increase sales, get more inquiries, or attract visitors to your website, Google ads can be tailored to any goal.

• Search ads. These are text ads that appear at the top of Google search results. They appear based on keywords entered by users and are targeted at those who are already looking for a specific product or service.
• Visual ads. These are graphic or animated ads displayed on various Google partner websites. They are ideal for increasing brand awareness or remarketing.
• YouTube ads. These are advertisements shown during YouTube videos. They are used to convey a message through a story or emotion, often using brand imagery or demonstrations.
• Product ads. These ads allow you to display the product image, name, price, and seller directly in the search results. They are particularly effective for e-commerce businesses.
• App advertising. They are designed to promote mobile app downloads and are displayed across the Google network—in search, YouTube, Google Play, and elsewhere.
• Performance Max advertising. It’s a new, AI-powered format that automatically distributes your budget across all Google channels—from Google Search to YouTube—to get the best results for your goal.

The SocialDrum team offers a comprehensive package of Google advertising services focused on clear results and a sustainable return on investment.

• First, we develop a strategy for entering the local and/or foreign market, taking into account your specific business goals, competitive environment, and audience needs. We advise on product or service positioning, help you accurately identify your audience, and select the most appropriate communication channels.
• We develop and implement not only social media campaigns, but also Google search and performance campaigns focused on conversions, visibility, or visitor traffic. We create ads—text, visual, or video—tailored to various Google channels and devices, and once the campaigns are launched, we continuously monitor, test, and optimize them.
• In addition, we help connect all your user communication points: from social networks and digital advertising to Google search, website content, mobile environment solutions, email marketing, ratings, and review management. This integrated approach ensures a consistent user experience and maximum campaign effectiveness.
• We regularly provide detailed reports containing results, insights, and specific next steps for growth.

LinkedIn advertising is a form of advertising aimed at professionals and businesses seeking to reach a high-quality, professional audience. This platform is designed for developing work and business relationships, so LinkedIn advertising is a great way to reach decision-makers, B2B customers, potential employees, and other business-related groups. LinkedIn advertising can include various types of formats, such as feed ads, text ads, carousels, video ads, and posts, allowing you to precisely reach your desired audience based on their professional status, industry, or other demographic indicators.

LinkedIn advertising is particularly important for businesses that want to reach highly qualified professionals, B2B customers, or are looking for new talent. Here’s why it’s important:

• Target audience: LinkedIn allows you to precisely define who will see your ad based on their professional status, industry, job, and location. This allows you to reach only those who are genuinely interested in your offer.
• Professional environment: LinkedIn is a place where people want to get information about career opportunities, industry innovations, and professional services. Here, ads are targeted at a serious audience that often makes decisions based on professional interests.
• B2B advertising: LinkedIn is the ideal platform for B2B companies that want to advertise their services to other businesses, partners, and suppliers.

• Sponsored content. This is a form of advertising that appears in the user’s news feed as an organic post. The content can be an image, text, video, or document. Suitable for brand positioning, education, and value creation.
• Messages to your inbox. Advertising messages are sent directly to the user’s LinkedIn inbox. An effective way to invite people to events, offer special deals, or encourage them to contact you about your services.
• Chat ads. This is an interactive form of messaging advertising that allows users to choose from a range of responses. It encourages active engagement and can be used for informational campaigns or choice campaigns.
• Text ads. Short text with a link and a small image. Most often displayed in the sidebar or at the top. Suitable for traffic campaigns and increasing visibility on a smaller budget.
• Dynamic ads. Automatically personalized ads that can use the user’s name or photo (e.g., “Join our team”). Particularly effective for increasing awareness and the number of page followers.
• Video ads. Videos displayed in the news feed as sponsored content. Helps convey brand values, history, or uniqueness.
• Lead generation ads. These ads have a built-in contact form that can be filled out without leaving LinkedIn. They are used for webinar registrations, consultations, e-book downloads, or service inquiries.

The SocialDrum LinkedIn advertising package covers all aspects necessary for a successful advertising campaign and ensures that your brand is visible and appreciated by your target audience. The package includes the following stages:

• We will develop a strategy for entering local and/or foreign markets: LinkedIn is an ideal platform for B2B marketing, so our team will develop a strategy for reaching representatives of the business sector and establishing contact with potential customers or partners.
• We will advise you on product positioning and target audience issues: LinkedIn is suitable for both products and services that are aimed at a professional audience. We will help you accurately determine your product positioning and tailor your campaign to meet the needs of your audience.
• We will advise and implement social media and digital campaigns: LinkedIn advertising campaigns are a great way to reach decision-makers. We will help you create high-performance campaigns that effectively reach business professionals and ensure high engagement.
• We will help you connect all your user communication points: We will integrate LinkedIn with your other communication channels, including websites, email, and other platforms, so that your messages reach a professional audience and increase your company’s visibility.

TikTok advertising is one of the fastest-growing advertising platforms, providing the opportunity to reach a young, dynamic, and engaged audience. Known for its short-form videos, this platform allows businesses to create engaging and creative content that can quickly go viral. TikTok advertising includes various formats, such as home page ads or Top View ads, which allow you to reach your target audience and create memorable posts that will attract attention and encourage users to share.

TikTok advertising is particularly relevant for the following reasons:

• Young and active audience: TikTok is one of the most popular platforms among young people, especially users aged 16–24, making it the ideal place to reach this dynamic and active audience.
• High engagement: Thanks to its algorithm, which promotes content selection based on user behavior, TikTok allows you to reach not only your existing followers, but also new users who may share your content.
• Creative content: TikTok allows for highly creative, often entertaining content that is perfectly suited to quickly connect with users. This platform allows companies to not only advertise products, but also create interesting, engaging, and entertaining posts that resonate with their audience.
• Ad variety: TikTok offers a variety of ad formats so businesses can choose the one that best suits their goals. You can choose between homepage ads, which are shown to users as they browse, or branded hashtag challenge ads, which encourage users to create their own content and share it with others.

• Advertisements among user posts. These are videos that appear among regular user content on the main page. They look like natural content, so they are less intrusive and effectively engage the audience.
• TopView ads. These are videos that are displayed first when the user opens the app. They take up the entire screen and allow you to grab the user’s attention in an instant.
• The hashtag challenge. These are campaigns in which users are invited to create content using a specific hashtag. This encourages community engagement and user-generated content.
• Brand effects. These are specially designed filters, masks, or 3D effects that users can apply to their videos. This format allows the audience to interact creatively with the brand.
• Spark Ads. These are ads based on existing organic posts, both from your profile and from other creators. This format helps maintain content authenticity and trust.
• Catalogue ads. These are video ads that display a product catalogue. Users can browse products without leaving TikTok, which is particularly convenient for e-commerce.

SocialDrum TikTok reklamos paketas apima visus aspektus, reikalingus sėkmingai reklamai, kuri pasieks jūsų tikslinę auditoriją ir paskatins ją įsitraukti. Paketas apima šiuos etapus:

• We will develop a strategy for entering local and/or foreign markets: TikTok is an extremely dynamic platform, so our team will create a strategy for effectively entering new markets by leveraging the creativity and growing popularity of this platform.
• We will advise you on product positioning and target audience issues: We will help you position your product or service to TikTok users who enjoy creative, light-hearted, and engaging communication.
• We will advise and implement social media and digital campaigns: With our help, your TikTok campaigns will be focused on rapid engagement and effective results, using the principles of efficiency.
• We will help you connect all your user communication points: we will connect TikTok advertising with your other communication channels to achieve greater engagement and an integrated communication strategy that promotes long-term relationships with users.

Our team has years of experience in creating and implementing effective Google, social media, and advertising campaigns. We can help you choose the most suitable strategy for each platform—whether it’s Google, Facebook, Instagram, LinkedIn, or TikTok—and create unique content that meets your business goals and audience expectations. With SocialDrum, you not only get advertising solutions, but also a long-term partner who cares about consistent brand image creation and engagement.

Get in touch – we’ll be happy to discuss your expectations, answer your questions and get to know you better!