The „Užmesk akį“ initiative, now in its second year, invites the public to explore how European Union investments are shaping modern Lithuania—making it sustainable, creative, and European. During the event series, 12 different sites across the country were opened to the public, ranging from cultural centers to educational spaces, hosting over 20 tours, workshops, and other activities.
CHALLENGE
The goal of the communication was to inspire people not only to visit these sites but also to rediscover the many changes made possible by EU investments. The aim was to present this educational and governmental topic in an engaging way, encouraging active registration for events across Lithuania.
ACTIONS
We developed communication across Facebook, Instagram, and LinkedIn, using modern content formats ranging from short video invitations to interactive visual carousels. Each event had its own content line—messages, visuals, and calls-to-action adapted for different audiences. Social media content was supported by advertising campaigns, ensuring broad awareness and targeted reach in both cities and regions.
Attention was paid not only to informing but also to evoking emotion. We conveyed a sense of pride in what Lithuania has achieved over 20 years with EU investments. The visually consistent and appealing content maintained the campaign’s cohesion and recognizability across all channels.
RESULTS
We developed communication across Facebook, Instagram, and LinkedIn, using modern content formats ranging from short video invitations to interactive visual carousels. Each event had its own content line—messages, visuals, and calls-to-action adapted for different audiences. Social media content was supported by advertising campaigns, ensuring broad awareness and targeted reach in both cities and regions.
Attention was paid not only to informing but also to evoking emotion. We conveyed a sense of pride in what Lithuania has achieved over 20 years with EU investments. The visually consistent and appealing content maintained the campaign’s cohesion and recognizability across all channels.