The wisdom of The Little Prince reminds us that we become forever responsible for those we tame. When our colleague found a stray kitten, we responded as a team. We entrusted the kitten’s care to the Vilnius Animal Shelter and launched an active awareness campaign to help find her a forever home. During a visit to the shelter, we met dozens of other abandoned pets waiting for loving owners. We set ourselves the challenge of increasing the visibility of homeless animals’ listings on social media (Facebook and Instagram) and creating original, engaging content that encourages audience interaction.
CHALLENGE
ACTIONS
To achieve this goal, we leveraged artificial intelligence and its capabilities. For the visuals accompanying our communication posts, we used original photos of the shelter’s residents, highlighting each animal’s personality traits and physical features.
RESULTS
Soon, several of the four-legged friends featured in the visuals found loving homes, while our commitment to creatively and impactfully telling their stories significantly expanded the shelter’s online community. Over the course of the campaign, 250,800 accounts were reached, with 37.2k engaging with the content, and the Facebook page received 65.3k visits.
