CHALLENGE
The main goal of the campaign was to inform suppliers from various industries in Lithuania about the opportunities and benefits of participating in public procurement through the CVP IS system, forming a positive attitude toward procurement participation by emphasizing transparency, efficiency, and business advantages.
The campaign aimed to engage suppliers through targeted communication strategies, using social media and optimizing advertising actions to increase website traffic and raise awareness about the system. Specific performance indicators (KPIs), including website visits, video views, and engagement, helped achieve the desired results and encourage business involvement.
The following KPIs were set:
The primary objective of the campaign was to inform suppliers about the opportunities and benefits of participating in public procurement through the CVP IS system, forming a positive attitude toward participation and encouraging involvement, highlighting transparency, efficiency, and benefits to business. The numerical KPI was 5,000 website visits from Facebook and 20,000 ad views.
The second objective was to showcase good examples of other businesses’ participation in public procurement. The numerical KPI was 500 video views.
The third objective was the distribution of the “Supplier’s Guide”. The numerical KPI was 5,000 website visits and 5,000 ad views.
The final objective was to publicize an article on competitiveness and transparency. The numerical KPI was 1,000 website visits.
ACTIONS
Each objective had its own goals and tools to achieve them, so the most suitable social media platforms and campaigns were selected to reach those goals. Communication posts and ads were created for each objective to be met. The strategic campaign plan ensured the timely release of all communications and ads on Facebook and the META advertising platform. Additionally, throughout the campaign, optimizations of campaigns, budgets, and visuals were carried out, helping achieve the desired results and make the best use of the advertising budget.
RESULTS
During the campaign period, all set KPIs were achieved.
The results for the first objective were achieved at 911%, with traffic exceeding 100%. A total of 5,021 website visits were generated from Facebook and 182,336 ad views.
The results for the second objective were exceeded 2 times, with 1,000 video views on YouTube and 11,063 views on Facebook ads.
The traffic results for the third objective also exceeded 100%, with 6,039 website visits from Facebook and 447,003 ad views.
The results for the fourth objective were exceeded 2 times, with 2,131 website visits generated.
During the campaign period, all set KPIs were achieved.
The results for the first objective were achieved at 911%, with traffic exceeding 100%. A total of 5,021 website visits were generated from Facebook and 182,336 ad views.
The results for the second objective were exceeded 2 times, with 1,000 video views on YouTube and 11,063 views on Facebook ads.
The traffic results for the third objective also exceeded 100%, with 6,039 website visits from Facebook and 447,003 ad views.
The results for the fourth objective were exceeded 2 times, with 2,131 website visits generated.
