CHALLENGE
In the job market, a potential candidate often makes their decision based on what they see about an employer first. The problem is that this information is often fragmented – candidates do not always know what real benefits, working conditions, and advantages the company offers.
For these reasons, the challenge for „PON.BIKE” was not only to reach potential employees, but also to clearly and attractively communicate what makes this workplace stand out and why it is worth choosing.
ACTIONS
The campaign was based on a simple but powerful insight: when looking for a job, a person primarily seeks answers to the questions that matter most to them. That is why the employee benefits offered by „PON.BIKE” were presented in a question format – naturally reflecting the candidate’s mindset during the job search process.
The creative direction relied on short, direct answers to employee questions, clearly communicating the key reasons to choose „PON.BIKE”. This approach was implemented in the „We’re on the same way” campaign, which combined authentic employee storytelling, clearly defined benefits, and human-centered communication.
During the campaign, 12 social media posts were published – 10 static posts and 2 Reels – with additional reach supported through Meta and Google Display advertising.
RESULTS
The campaign helped „ PON.BIKE” stand out in a highly competitive job market and reach a relevant audience of potential candidates. The advertising reached more than 370,000 unique users and generated over 236,000 video views, while traffic campaigns drove more than 15,000 clicks to the website.
Additionally, Google Display advertising generated over 20,000 clicks, ensuring a consistent flow of candidates to the careers page and job listings.
