CHALLENGE
We have been refining OptiO Optics’ communication strategy since 2021, continuously looking for ways to refresh recurring content to keep it engaging and interesting. One of the biggest challenges is standing out during the holiday season and maintaining users’ attention amidst the social media noise. In December 2024, we decided to deliver content in a campaign-driven format, aiming not only to increase brand awareness but also to attract new customers.
ACTIONS
To capture the audience’s attention, we leveraged artificial intelligence tools to create a series of Facebook and Instagram posts inspired by well-known fairy tale motifs. Each post combined regular communication themes with familiar storylines, adding originality and interactivity to the content. For example, one post asked: “What if Little Red Riding Hood had taken care of her eyesight? Maybe she would have recognized the wolf instead of her grandmother right away.” These creative approaches encouraged the audience to rethink the importance of vision and hearing, while simultaneously building an emotional connection with the brand.
RESULTS
The campaign exceeded expectations: posts reached 200% of the set KPIs, generated high user engagement, and were widely shared organically. One post became the most widely viewed content piece of 2024, despite being promoted with a standard advertising budget. This demonstrated that creativity and an unexpected approach can help a brand stand out, even during the most competitive advertising periods.
