„neŠYLAM“ social media communication

The Vilnius City Municipality, in partnership with the public institution Neutral to Climate Vilnius (VšĮ „Neutralus klimatui Vilnius“), launched the „neŠYLAM“ project competition, inviting communities, associations, non-governmental organisations, and other organisations to turn their sustainability ideas into reality. The competition offered funding for initiatives that contribute to building a greener, climate-neutral city. Our objective was to develop and execute a communication campaign that effectively promoted the competition, clearly communicated the eligibility criteria and application process, increased awareness of the initiative, and encouraged as many eligible participants as possible to apply.

For Neutral to Climate Vilnius, we developed a consistent social media content series that introduced the competition, explained the application process, promoted the project workshops, and later shared the results and winning initiatives. Throughout the campaign, we maintained a cohesive visual identity and created engaging, attention-grabbing creatives designed to capture the interest of potential participants. We also managed reach-focused advertising campaigns, ensuring the content reached relevant audiences across Vilnius, increased awareness of the competition, drove registrations, and encouraged participation in the project workshops.

The “neŠYLAM” social media campaign reached more than 421,000 unique users, while total reach exceeded 966,000. Sponsored campaign posts generated over 1.36 million impressions and nearly 900 link clicks. The competition received 57 applications, demonstrating that the awareness campaign successfully achieved its objective of attracting engaged and qualified participants.