MÖLLER’S

Advertising / Creative campaigns / Graphic design / Social Media Management

2023

Challenge

Increase awareness of MÖLLER’S products for children, promote sales, and educate the audience about the benefits of fish oil for children’s immunity, brain development, vision, and mobility.

Actions

You are not born a genius; you become one! Every parent wants their child to unlock their potential, be motivated to learn, pursue goals, and fulfill their talents. Raising a genius means ensuring a fulfilling childhood that empowers the child to become whoever they want to be. Good well-being and the drive to chase dreams start with proper nutrition—only when feeling physically well can a child develop without limitations. Therefore, Omega-3 is one of the most important elements to consider as September approaches.

Visual style: In the campaign content, we will use graphic elements that juxtapose children in photographs with well-known artists, inventors, and geniuses: Albert Einstein, Marie Curie, Frida Kahlo, Neil Armstrong, and others. Through these posts, we will convey the message that proper dietary habits and the right balance of vitamins and nutrients are key to a child’s well-being, activity, and motivation to pursue their goals.

Results

We achieved the following KPIs:
Reach: 140% of the set KPI.
Engagement: 100% of the set KPI.
We implemented collaborations with three influencers.