Pradžia » Projects » Möller’s “Growing Personalities for 170 Years” Social Media Campaign

Möller’s “Growing Personalities for 170 Years” Social Media Campaign

Creative campaigns / Graphic design / Photo / Video creation

2024

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CHALLENGE

Celebrating Möller’s 170th anniversary, the client wanted to highlight the brand’s long-standing contribution to the nutrition of children and adolescents. A compelling historical narrative for the campaign was the fact that as early as 1929, Möller’s cod liver oil was included in the “Oslo Breakfast” program, aimed at improving Norwegian children’s health. We challenged ourselves to create an authentic social media campaign that effectively communicated the message that, although times, generations, and trends change, Möller’s continues to successfully nurture personalities.

ACTIONS

ChatGPT said:

We created a series of Facebook and Instagram posts illustrating the daily life of school-aged children across different eras—from 1854 to the present day. Each visual showcased a child’s backpack contents typical for the period, including a Möller’s bottle design from that time. To add value for the audience, the posts educated viewers about the importance of omega-3 for children’s vision, immunity, and brain function. The series encouraged parents to ensure a well-rounded diet and nurture personalities with Möller’s—trusted, time-tested products across generations. The distinctive visual execution conveyed the historical message in an engaging way, maintaining a friendly, everyday, and encouraging communication tone.

RESULTS

ChatGPT said:

The campaign generated exceptional user engagement and broadly reached the target audience. On Facebook, we reached 73% more users than initially planned, with user engagement 29% above expectations. On Instagram, the campaign reached 89% more people than originally projected, and the engagement rate exceeded the target by 83%. These results demonstrate that the campaign effectively established an emotional connection with the audience, highlighting Möller’s long-standing expertise and its significant role in nurturing growing personalities.

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