CHALLENGE
When launching the “Maikai Coco” drinks line, the client wanted to do more than showcase its wide range of flavors. The goal was to create a bold, youthful brand personality that would stand out in the fast-paced social media landscape. The campaign needed to span multiple platforms – Instagram, Facebook, TikTok, and YouTube – encouraging the audience not only to notice the product but also to actively engage with it.
ACTIONS
The Maikai Coco flavors took center stage in the campaign. We created a unique AI character for each flavor, capturing its individual personality, and brought them together in one campaign video. The communication was further enhanced by five UGC creators, who presented the product in a more natural and authentic format, as well as a video filmed on the streets of Vilnius that involved passersby in the campaign. To encourage audience engagement, we also launched two contests.
RESULTS
The campaign generated more than 6.5 million impressions. TikTok delivered the strongest performance, generating over 5.4 million impressions with an average CPM of just €0.19. UGC and street-shot content performed best, receiving the highest number of reactions and the most positive comments across all formats. On TikTok, we also actively engaged with the audience from the product profile, creating a more natural and organic connection with the target audience.
