CHALLENGE
“Gamtos ateitis” is a licensed packaging waste management organization that coordinates the handling of packaging waste from producers and importers in Lithuania. We have been managing “Gamtos ateitis” social media communication since February 2024, aiming to increase brand awareness, attract new clients, and educate consumers on recycling and environmental pollution, thereby raising awareness among residents, municipalities, and businesses. The main challenge is to maintain the company’s credibility and positive image while communicating about topics that are sometimes viewed controversially by the public.
ACTIONS
Starting in February 2024, we developed a social media communication strategy for the account. Following this strategy, we have been consistently managing Facebook and Instagram communication.
Each month, we create a content grid that reflects current events and seasonality, educating users about recycling, waste management, and sustainability. Static visuals are prepared using AI tools, which allow us to create dynamic, distinctive aesthetics, depicting recyclable materials as recognizable objects or even as art pieces.
The content grid is enlivened with short videos and animations, playfully presenting facts about packaging recycling and consumer habits. To reach a broad target audience and encourage account activity, we run reach and engagement-focused advertising campaigns.
RESULTS
We developed a consistent and recognizable visual identity for the brand, helping its communication stand out among similar accounts. By combining the created content with reach and engagement campaigns, we consistently meet and exceed the set communication KPIs each month.
