“Gamtos ateitis” initiated a game for Lithuanian schools to encourage young people to sort waste responsibly. Throughout the game, students and school communities competed for exclusive prizes—impressive performances hosted at their schools. Since any school in the country could take part, the first phase focused on broad awareness and driving as many sign-ups as possible. In later phases, based on the results, we refined the advertising audiences and continued to amplify the campaign, encouraging even more active participation in the game.
CHALLENGE
ACTIONS
From May 2025 to early November, we developed a communication campaign that introduced the game’s journey in stages and invited students to get involved. Each month, we published static and animated visuals that dynamically showcased the game’s mechanics and clearly communicated the call to play. The campaign ran across Facebook, Instagram, and TikTok, ensuring consistent message visibility and reach.
RESULTS
During the campaign, we set clear goals for communication reach and for driving traffic to the game’s website. The results exceeded expectations: we reached more than 1,970,000 users, brought nearly 9,000 visitors to the website, and achieved 125% of the planned KPIs. The strong engagement from students confirmed that the chosen communication approach was relevant and effective.
