Challenge
In July 2024, the marketing team of “Birutė” mineral water gave us the task of preparing and implementing a social media communication plan for the sales promotion campaign „Pirk, virškink ir laimėk“ within few weeks. We were provided with a creative idea and several graphic solutions, which helped shape the content, advertising, engagement activations, and influencer communication plan across various social media channels and YouTube.
Actions
Based on the client’s creative campaign concept, we developed a series of content for social media. To increase engagement from the target audience, we proposed influencer integration. We arranged to work with comedian Viktor Balykov, creating a series of videos featuring the opinions of vacationers in Palanga about what they “can’t stomach” in life. Another well-known influencer, Laurynas Zmejauskas-Safuelis, was also brought into the communication. Together with Viktor, they produced a humorous video representing the campaign. Additionally, we carried out an integrated advertising campaign on the “META” and “YouTube” platforms.
During the 6-week campaign, we organized video content filming and editing, advertising on Facebook, Instagram, and YouTube, and created and shared static posts and animations. To further increase user engagement, we held a contest that garnered significant audience attention.
