CHALLENGE
VIXI Official, a professional nail care brand, was looking for a long-term partner to help grow its e-commerce sales. The main challenge was not only to improve the performance of Meta advertising campaigns, but also to ensure seamless campaign execution across multiple touchpoints – from creating promotional banners and managing the website to implementing email marketing campaigns. The goal was to reach professional nail technicians and beauty enthusiasts, increase online sales, and build a loyal customer base.
ACTIONS
We took over the complete management of VIXI Official’s Meta advertising, developing campaign strategies, planning and launching campaigns, testing audience segments, optimizing budgets, and continuously analyzing performance. For each promotional campaign, we designed advertising banners in various formats, managed the e-commerce website, and ensured its smooth day-to-day operation.
Email marketing also became an integral part of the overall strategy. For every campaign, we created and distributed dedicated newsletters that not only supported sales but also helped grow and engage the subscriber base. Over a 10-month period, we executed more than 50 campaigns, continuously testing creative concepts, audience targeting, and campaign optimization strategies to maximize return on advertising investment.
RESULTS
Over a 10-month period, Meta advertising reached more than 300,000 unique users, while the total number of ad impressions exceeded 8 million. The average ROAS reached 17, meaning that every euro invested in advertising generated an average of €17 in revenue. During the same period, the brand’s email subscriber base grew by more than 1,300 new contacts, strengthening relationships with both existing and potential customers.
