SOCIAL MEDIA COMMUNICATIONS FOR THE 2024 REFERENDUM

Advertising / Creative campaigns / Graphic design / Social Media Management

2024

Challenge

We have been working with the Government of the Republic of Lithuania’s social media communications (Lithuania and lithuania.lt accounts) for the 2024 referendum since March this year. We started the cooperation by creating the campaign idea, generating content topics, and now we are creating and publishing posts inviting the target audience – Lithuanian citizens – to actively participate in the referendum on the preservation of Lithuanian citizenship on 12 May.

Actions

When creating the content, we had to find a way to communicate in an interesting and engaging way, while at the same time complying with the Government’s communication regulations.

Results

We achieved the following KPI’s:

Facebook reach: 190% of the KPI.

Instagram reach: 104% of the set KPI.

YouTube reach: 166% of the set KPI.

Socialinių tinklų valdymas