CHALLENGE
The main objective of the campaign was to increase awareness of the ESU Conference (https://esukonferencija.lt/), which took place on September 25, 2025, and to drive registrations across Meta, Google Ads, and LinkedIn channels.
The communication aimed not only to inform audiences about the event, but also to create strong motivation to attend by highlighting its relevance to the community, its focus on innovation, and the high quality of its content.
The campaign strategy was built around three advertising objectives: reach, traffic, and video views, leveraging channel synergy to maximize impact. Clear KPIs were defined — including reach, video views, and traffic volumes — enabling accurate measurement of the campaign’s real impact on the target audience.
ACTIONS
The campaign implementation was based on a structured plan and continuous collaboration between the client and the agency. From the very beginning, priority outcomes were clearly defined and an aligned advertising calendar was established to ensure that each phase contributed to a single goal — encouraging audience registrations for the conference and building anticipation around the event.
Content reach and performance were monitored on an ongoing basis, and when necessary, the budget was reallocated to the most effective campaigns or channels to maximize overall results.
RESULTS
Overall, the campaign reached an audience of 1,138,719 users, generated 29,599 clicks to the registration page, and delivered 353,389 video views.
All key KPIs were exceeded multiple times, making the campaign highly successful in terms of both reach and click performance. The results demonstrated that a multi-channel advertising model effectively reaches diverse audiences and delivers strong outcomes across both brand awareness and real action (registrations).