CHALLENGE
To introduce the highest-quality DON SIMON juices to the market through a creative communication campaign across various social media platforms — Facebook, Instagram, TikTok, and YouTube.
The focus is on increasing both brand awareness and packaging recognition, combined with in-store sales promotion activities.
ACTIONS
A creative campaign titled “Naturally, You Want More” was developed, highlighting the product’s key selling points.
For the campaign execution, a main video was produced — combining AI-generated and filmed material — along with a series of Reels, collaborations with content creators, and a product photoshoot. All these elements were integrated into a comprehensive communication plan supported by multi-channel advertising distribution.
RESULTS
During the campaign on the Meta platform, we reached 978,251 unique users, with a total of 6.6 million ad views. Users from the target audience saw the ad on Meta an average of 7 times per month, significantly contributing to the strengthening of brand recall.
On the TikTok platform, the ad was shown almost 2 million times, reaching the entire planned audience. On average, each user viewed the ad 6 times, further boosting DON SIMON’s brand awareness.
