CHALLENGE
CITUS aimed to develop Black Friday campaign visuals for potential homebuyers, designed to differentiate the brand from competitors and drive quick purchase decisions.
ACTIONS
For the campaign, the slogan “JUODAI NORI NAMŲ? MES TURIME, KĄ PASIŪLYTI.” (“Madly want a home? We have something to offer.”) was created, clearly communicating a call to action and encouraging audiences to take advantage of the offers.
The visuals featured a person dressed in black stepping into an elevator after choosing a new home. This imagery symbolized fast and confident decision-making. Each visual was developed in line with CITUS brand identity as well as the individual identities of its projects.
RESULTS
The campaign effectively engaged the target audience and differentiated CITUS from competing Black Friday promotions. The strong visual concept and headline drove faster decisions and boosted overall brand visibility.
